A new range of "super vegetables" being launched today (Monday) claims to be scientifically proven to contain more than 40 percent more antioxidants than regular varieties, and boost people's health.

A world first, Vital Vegetables was developed by Australian scientists at the Department of Primary Industries (Victoria), Vilmorin Cie and Plant & Food Research.

Booster Broccoli is the first in the new range of super vegetables and contains significantly more active antioxidants than regular varieties, including high levels of sulforaphane (SF), a naturally occurring, long-lasting antioxidant. Antioxidants reduce the risk of a range of diseases such as heart disease, certain cancer and obesity.

Jones, leading scientist at the DPI, led a large team of researchers behind the initiative and believes this is one of the most important developments in the fight against serious illnesses.

"We know that one in three people could greatly reduce their risk of cancer through simple changes to their lifestyle, like eating a greater variety of healthy foods rich in anti-oxidants, not smoking and maintaining a healthy weight," said Jones.

"Our research suggests the higher level of antioxidants found in Booster Broccoli may increase health and well-being and reduce the incidences of serious illnesses," he said.

Around 60 per cent of Australians are now considered overweight or obese, while 30 per cent will die from cardiovascular disease.

Vital Vegetables are grown naturally by Australian growers using sustainable farming practices including minimal fertiliser and water, but are not considered organic because minimal amounts of pesticides are sometimes used to control pests. They are without any genetic engineering or modification.

"It has taken nearly 10 years of natural breeding to create Vital Vegetables and it is a world first. Developed naturally on home soil, this is an innovation that will really put us at the forefront of global horticultural development," said Jones.

Booster Broccoli is currently rolling out in the fresh section of major supermarkets and greengrocers across the country. For further information about Vital Vegetables and where to buy it visit www.vitalvegetables.com.au.

SOURCE: Vital Vegetables