Point of purchase company Popart Australia,has come up with an ingenious concept that beer drinkers will love.

Steinfinger is a beverage transportation device which allows up to four beverages to be carried with a single hand - or finger.

The world first in concept and design also represents a new media opportunity for brands to communicate relevant promotional offers to patrons at sports stadiums and events.

Two years in development, Steinfinger is an internationally patented device specifically designed to carry disposable cups usually provided at venues. Because cups are held around the rim, Steinfinger is virtually spill proof; it is also lightweight, reusable and recyclable.

“As industrial designers we knew that we could build a better drink tray," said Popart's MD and Steinfinger inventor Colin Robertson.

"We recognised however, that the value was not totally in the device itself but in it’s potential to deliver something useful to the brand owner’s current or potential clients. Something they hold in their hands, something with which they can experience a tangible connection.”