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| Tuesday, 29 May 2007 |
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Self-heating coffee launched in Australia
By FoodWeek Online @ 10:34 AM
5 Comments  Retailing - New Products
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BH Fine Foods have launched the revolutionary self-heating Perkett’s Coffee range in Australia.
Coles and Woolworths stores nation-wide will stock the coffee, which uses state-of-the-art packaging technology designed by US company OnTech, which invested $US24 million in research and development of the self-heating container.
“We’re very excited to be distributing Perkett’s Coffee,” said BH Fine Foods GM Barak Begleiter. “It has been such a huge success in a number of major retailers in the US and we’re confident it will be just as successful here in Australia. With the ability to be heated anywhere and at anytime, its pure convenience makes it a perfect fit for commuters, outdoor enthusiasts, sports spectators and drivers.”
To heat the coffee, the canister is tipped upside down and the tamper-proof seal is removed. An activation button is found underneath the seal which is pushed in, releasing water into the inner chamber that contains quicklime. The water, when combined with the quicklime, causes a natural exothermic reaction that creates heat. This heat is then transferred through the inner chamber to warm the coffee in the outer chamber. When the coffee has reached 62 degrees Celsius, a small circle on the side of the can changes from pink to white.
The 281ml serves of coffees are available in Double Shot Latte, Hazelnut Latte, Mocha Latte and French Vanilla Latte for $4.99.
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| Comments |
 By
Arthur Perin @
Wednesday, 30 May 2007 3:44 AM
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This product is not bad, most of it is adverising though. There are other companies with such products, utilizing similar heating methods. They just haven't been promoted as much. I've done some research and found one Russian company that seems to outperform all of its competitors. First, they claim that their method can reach more than 90 centigrade, but for consumer use it will be limited to 80. Most importantly, their cup is designed to be absolutely safe. And last but not least, it will probably cost less than $2. No one knows for sure, when we will see these cups in stores, but their claiming it will be soon. Not much info on their site www.bargan.ru . I had to call in order to find out. If any one is interested, the're located in Moscow and their number is +7 495 361 4860. Bon apetit
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By
Robert @
Wednesday, 30 May 2007 5:46 AM
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At $4.99 a drink, I cannot see this product has much of a future in Australia. I've tasted it and the coffee was very 'American' in flavour - overly sweet and watery - not strong like people prefer their coffee Down Under.
That aside, I just cannot see who the market is... when you can buy a proper barrista-made coffee anywhere in the cities for $3 or even less, why would you pay $5 for this? The most obvious market is trampers (as we call hikers down here) - but these cans are very heavy - at a guess 500gms each, so if you're tramping in the hills, you won't want to be laden with too many of these!
It looks like a spin off from a military application - in the Real World a technological solution searching for a problem.
Intriguing though!
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By
Jeremy Bracks @
Wednesday, 30 May 2007 11:01 AM
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I have tried this product and I think the technology is amazing. I think would be a very handy product for those commuting into work in winter or truck drivers who spend a lot of time on the road.
In terms of the taste it is more of a flavoured latte in the Starbuck's tradition than a regular brewed coffee. I liked it.
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By
Lianne @
Sunday, 3 June 2007 5:56 PM
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I was browsing the coffee shelf in Coles last night and came across Perkett's Self Heating Coffee in Mocha Latte flavour. Curiosity got the better of me so I have just tried it. There is no comparison to a barista-made coffee for flavour and speed for takeaway. Its flavoured milk heated up. That said, it deserves some credit for ingenuity. There is some fun in trying it for the first time and discovering that within about 8 mins its reached
a pleasant drinking temperature. I don't think there is a big market for it, but it will generate some interesting conversation at least.
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By
Peter Pan @
Monday, 12 November 2007 12:43 AM
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Hey aurther, I'm curious have you ever been to America. judging by your comment you have been to not only america but have seen everything and done everything there is that could be done, who else would be so board to write about their adventures in coles, coffee isle. and for you to even take notes on the different flavours and rush home and tell the world what sort of coffee you assume we Australians drink. have you not noticed the huge increase in places such as starbucks and similar coffee houses that serve american style coffee. Wake up get of the couch and go have a nother nescafe blend 43. hopefully the cafine will give you a rush and inspire you to tell me about the weaving techique of sorbents new toliet rolls
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