The latest issue of Reader’s Digest has revealed that Cadbury is Australia’s most trusted brand – for the fifth year running.

“The most important thing to a customer, it seems, is a brand being true to its promise,” says Vanessa Hall, author of The Truth About Trust. “Is it an experience? A taste? A flavour? Companies need to be aware of what it is they’re actually promising – and deliver on that promise.”

Cadbury has been in Australia for 86 years and its reputation has been scandal-free.


Reader’s Digest says that what makes a brand connect is an emotion, market leadership, high quality and, importantly, being considered value for money.

Coca-Cola won the title in the soft drinks category, beating out rival Pepsi, while Kellogg’s was runner up to Cadbury.

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