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Friday, 9 November 2007
Pressure on Coke to disclose water source
Pressure on Coke to disclose water source

By FoodWeek Online @ 1:56 PM 0 Comments Article Rating Manufacturing and Marketing News
 

Corporate Accountability International has demanded that The Coca-Cola Co. reveal the source of its Dasani bottled water.

National campaigners in the US have been asking the soft drink company to disclose the origin of its bottled water, as rival Pepsi has done.

Coca-cola recently took out a Consumer International as being one of the world’s top brands guilty of abusing consumer rights because of Dasani, which comes from tap water.


The increasing pressure on Coca-Cola to disclose this information however comes from the recent movement by figures of authority, restaurateurs, celebrities and national organisations to choose tap water instead of bottled water, called ‘think outside the bottle’.

National campaign director for Think Outside the Bottle, Gigi Kellett, said that if Coke should print ‘public water source’ on its bottles.

“There is no reason Coke cannot meet the bar Pepsi has set by agreeing to give consumers basic information about the source of its water," she said.

Polaris Institute director and author of Blue Gold, Tony Clarke said “The reality is corporations, like Coke, create a market for their products by casting doubt on the quality of tap water. Bottled water is, in fact, subject to less regulatory scrutiny and, in the case of Dasani, comes from the same source."

Coca-Cola was forced to remove Dasani off the shelves in the UK in 2004 after a public outcry over it containing nothing but tap water; however, sales of the water are rising in the US and it continues to be strongly promoted in Brazil, Argentina, Chile, Mexico and several other Latin American countries.


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