Ice creamery Wendy’s has launched a new ice cream flavour.

Liquorice Twist, launched on Monday, incorporates a twin twist of black and white liquorice flavoured ice cream, swirled with a liquorice flavoured ribbonette.

“Our customers have been asking for this flavour for some time, so it’s terrific that it’s now available to them," said Wendy’s GM marketing, Todd Duthie. "We’re confident Liquorice Twist is going to be very popular, even with those who aren’t necessarily liquorice lovers.”

Duthis said a lot of time was invested not only ni getting the flavour right, but also the colour.

"It’s also been specifically designed to add a new dimension to our offering, ensuring we continue to attract new customers to our stores,” he said.

To celebrate the launch of Liquorice Twist, Wendy’s is giving customers the chance to win a year’s supply of ice cream as part of the Wendy’s Liquorice Twisted Tongue Challenge.

“Liquorice Twist is a flavour that will do strange things to the colour of your tongue – but that’s all part of its charm and we couldn’t think of a better way to celebrate it than to have our customers share their ‘twisted tongues’ with us,” Duthie said.

“To enter, customers simply need to buy a scoop of Wendy’s Liquorice Twist, take a picture of their liquorice twisted tongue once they’ve eaten it and then upload the picture to the Wendy’s website.”

There are seven grand prizes up for grabs, including a year’s supply of Wendy’s ice cream, a Bose SoundDock portable music system and more.

The Wendy’s Liquorice Twisted Tongue Challenge closes on December 18 and winners will be drawn December 21. For more information and competition terms and conditions, go to www.wendys.com.au


Source: Wendy's