Monday, 25 February 2008
Nestle and Woolworths in water wars Nestle and Woolworths in water wars
By FoodWeek Online @ 10:18 AM :: 980 Views :: 0 Comments :: Article Rating :: Manufacturing and Marketing News

The local arm of Nestle has taken Woolworths to court over its decision to import San Pellegrino mineral water rather than buy it from the local licence holder which is Nestle. 

Woolworths furthermore promoted the sale of the traditional Italian sparkling mineral water at a vastly reduced price. 

Nestle has been unable to pursue Woolworths over the practice known as parallel importing but has claimed instead the grocery giant breached its ownership of the intellectual property which protects the long-neck green glass bottle. 

Nestle has succeeded in halting promotion of the cut-price drinks pending the outcome of its suit. The first hearing will take place in the Federal Court in Sydney on Wednesday. 

In a separate but similar case, Nestle, through San Pellegrino, is suing the local competitor Cantarella Bros, saying its Santa Vittoria mineral water is confusing consumers because its green bottle and label are deceptively similar to San Pellegrino's packaging. Cantarella has been distributing its water in Australia for 12 years. 

Nestle sells San Pellegrino sparkling mineral water in a long-neck green glass bottle with a seal, a wrap-around neck label and a rectangular centre label. Santa Vittoria comes in the same, which Nestle says breaches Section 52 of the Trade Practices Act.

 

WOULD YOU LIKE TO RECEIVE OUR FREE NEWS ALERTS? CLICK HERE TO REGISTER